The Best Selling Colored Contact Lenses of 2025, Ranked by Sales | Eyestyle Blog | Lens.com (2025)

Updated February 1st, 2025 – Thinking about exploring colored contact lenses to enhance your style? With so many choices available, it’s easy to feel unsure about where to start. That’s where Lens.com can help! Drawing from our extensive sales data, we’ve put together a guide to the best-selling colored contact lenses of 2025 (including trends from late last year) in North America.

In this guide, you’ll find the top four best-selling colored contact lenses, each highlighted with their unique features and benefits. Whether you’re looking for convenience, vibrant styles, or something tailored to your prescription from your eye care professional (ECP), this guide will help you make a confident, informed decision.

Best Selling Colored Contact Lenses of 2025

Colored contact lenses are designed to subtly enhance or completely transform your natural eye color. They allow you to upgrade your day-to-day look or try a different one if you’re after a dramatic, head-turning new look.

There are many colored contacts available on the market, but we listed only the four best-selling colored contacts in 2025 and 2025 (so far) on Lens.com. If you know next to nothing about colored contacts and their features or benefits, this list is as good a place to start as any. Compared to the previous year’s rankings, there have been no major position changes in this year’s rankings, with AIR OPTIX COLORS still ranking first in terms of popularity. As a bonus, we also put together a rankings chart of the top five best-selling colors of AIR OPTIX COLORS.

Note that we added oxygen transmissibility values (expressed in Dk/t) for each brand of colored contact lens for your reference. Generally speaking, the higher the oxygen transmissibility value of a contact lens, the better it is. But this isn’t always the case as every person’s situation is different. Only your ECP can determine the best colored contact lens for your needs based on other key factors, including water content, lens material, and brand.

1) AIR OPTIX® COLORS

AIR OPTIX COLORS are monthly disposable contact lenses designed to enhance your eyes’ natural beauty while keeping your eyes feeling comfortable all day.

Air Optix Colors come in nine striking colors: blue, brilliant blue, sterling grey, gemstone green, green, gray, hazel, honey, and brown.

• Material
  – Lotrafilcon B (67% polymer)
• Manufacturer
  – Alcon
• Water content
  – 33%
• Oxygen transmissibility
  – 138 Dk/t
• Features
  – 3-in-1 Color Technology
  – SmartShield® Technology
  – Available in 9 stunning colors
  – Can be prescribed with or without vision correction
  – Designed to fit comfortably on the eye
  – Highly breathable
• Lenses per box
  – 6 lenses per box

Lens.com’s take
For those considering a new look, an Air Optix Colors review often highlights their comfortable wear and vibrant color options. Many wearers love how these lenses enhance eye color while maintaining breathability for all-day comfort.

2) Expressions® Colors

Expressions Colors are monthly disposable contact lenses that keep your eyes feeling as good as they look. Manufactured by CooperVision, a trusted name in the eye care industry, these contacts use advanced tinting technology to make your eyes look incredibly realistic and vibrant.

Expressions Colors come in eight eye-enhancing shades: topaz, brown, green, hazel, aqua, blue, gray, and jade.

• Material
  – Methafilcon A (45% polymer)
• Manufacturer
  – CooperVision
• Water content
  – 55%
• Oxygen transmissibility
  – 21 Dk/t
• Features
  – Advanced tinting technology
  – Available in 8 vibrant shades
  – Can be prescribed with or without vision correction
  – Designed to fit comfortably on the eye
  – Breathable
• Lenses per box
  – 6 lenses per box

3) FreshLook Colors

FreshLook Colors are designed to make your eyes appear brighter without completely changing their natural color. Choose from four subtle yet stunning colors with which to level up your day-to-day look: violet, green, blue, and hazel.

• Material
  – Phemfilcon A (45% polymer)
• Manufacturer
  – Alcon
• Water content
  – 55%
• Oxygen transmissibility
  – 20 Dk/t
• Features
  – 3-in-1 iris pattern
  – Available in 4 eye-striking shades
  – Can be prescribed with or without vision correction
  – Designed to fit comfortably on the eye
  – Breathable
• Lenses per box
  – 6 lenses per box

4) FreshLook COLORBLENDS

FreshLook COLORBLENDS contact lensesare the first to blend three colors in one lens for a subtle and natural look. They come in 12 unique colors: gray, sterling gray, blue, brilliant blue, green, gemstone green, pure hazel, honey, brown, true sapphire, amethyst, and turquoise.

FreshLook COLORBLENDS are bi-weekly contact lenses meant to be replaced every other week. They still need to be removed and cleaned nightly.

• Material
  – Phemfilcon A (45% polymer)
• Manufacturer
  – Alcon
• Water content
  – 55%
• Oxygen transmissibility
  – 20 Dk/t
• Features
  – 3-in-1 Color Technology
  – Available in 12 beautiful colors
  – Can be prescribed with or without vision correction
  – Designed to fit comfortably on the eye
  – Breathable
• Lenses per box
  – 2 lenses per box

• Consult First – Always start with a professional eye consultation to determine suitability and prescription.
• Try Before Buying – Opt for trial packs to explore different colors and find your perfect fit.
• Comfort is Key – While colors are fun, ensure your lenses are comfortable for daily wear.
• Hygiene Matters – Always handle lenses with clean hands and store them in a fresh solution.
• Listen to Your Eyes – If you experience irritation, remove lenses and seek advice from your ECP.
• Have a Backup – Keep a pair of glasses handy, especially during your initial days with colored lenses.

Remember, the world of colored lenses is exciting, but safety and comfort should always come first!

How to Select The Best Shade Of Colored Contacts For Dark Eyes

Selecting the best shade of colored contact lenses for darker eyes involves first thinking about the desired effect (natural, dramatic, or subtle enhancement) and the underlying eye color’s impact on the chosen lens color. Here are a few guidelines:

1. Understand Color Enhancement vs. Opaque Lenses:

1. Enhancement Tints. These lenses have a translucent tint designed to enhance your natural eye color rather than change it completely. They work best for slightly altering dark eyes’ hue or intensifying their natural color.
2. Opaque Tints. These lenses are necessary for a noticeable color change in dark eyes. They have a solid color layer that covers your natural eye color completely, allowing for dramatic changes, such as going from dark brown to light blue.

2. Choose Colors that Complement Your Skin Tone and Hair Color:

1. Warm Skin Tones. If you have a warm skin tone, shades of brown, hazel, honey, or green can look more natural and flattering.
2. Cool Skin Tones. For cooler skin tones, colors like blue, grey, or amethyst can complement your appearance.

3. Consider the Look You Want

1. Natural Look. For a natural appearance, choose contact lenses in shades of grey, green, or blue that aren’t too far off from dark brown but offer a noticeable, yet believable, color enhancement.
2. Dramatic Look. If you’re going for a dramatic look, selecting vibrant colors like brilliant blue, sterling grey, or gemstone green can provide a striking contrast to dark eyes.

Remember, the key to choosing the best shade is considering how the color will blend with your natural eye color, skin tone, and the look you aim to achieve. As always prioritize comfort and eye health when selecting any contact lenses.

• Are colored contacts safe to wear?
  Yes, it is safe to wear FDA-approved colored contacts that are prescribed to you and fitted by your ECP. Colored contacts are just as safe as regular contacts, as long as they are handled and cleaned properly.

• How long can I wear colored contacts?
  The length of time you can wear colored contacts varies by brand. Some colored contacts can only be worn for one day, while others can be worn daily for two to four weeks before they need to be replaced. If in doubt, follow the wearing schedule recommended by your ECP.

• How much do colored contacts cost?
  Colored contacts generally cost more than standard contacts due to additional development costs involved in producing colored contacts. The tinting process also increases manufacturing costs. On Lens.com, you can get colored contacts at discount prices after rebates. Note that taxes and fees vary by seller and can change over time.

• Can I wear colored contacts after LASIK?
  You can wear colored contact lenses after LASIK only if your eyes have fully healed. Most LASIK surgeons recommend waiting two to six months after LASIK before wearing contact lenses. Consult with your ECP or LASIK surgeon for further guidance.

• Can I get colored contacts with astigmatism?
  Yes, you can get colored contacts with astigmatism. However, there are limited options. Avaira Vitality Toric by CooperVision is available on Lens.com as an option for colored contact lenses with astigmatism. At your next fitting, ask your ECP whether you can consider getting regular colored contact lenses if the level of correction needed is not too high.

• Can I wear colored contact lenses every day?
  Yes, you can wear colored contact lenses every day if you prefer as long as you are wearing lenses that have been correctly prescribed and you strictly adhere to the wearing schedule recommended by your ECP. However, it would be best to give your eyes a break from wearing contacts every few days for better oxygen flow.

• Where can I get colored contacts?
  Colored contacts are available to purchase online with a prescription at Lens.com.

Contact Lens Care: Tips for Maintaining Your Colored Contacts

Proper care and maintenance of your colored contact lenses are vital to keeping your eyes healthy and ensuring your lenses remain comfortable to wear. This section provides you with all the necessary guidelines to care for your colored contacts effectively:

• Daily Cleaning – Always clean your lenses with a recommended solution immediately after removing them from your eyes. Rub and rinse your lenses as directed by the lens care solution instructions to remove deposits and buildup.
• Proper Storage – Store your contact lenses in a clean lens case filled with fresh disinfecting solution. Never reuse old solution or top it off with new solution, as this can lead to contamination.
• Regular Replacement – Follow the replacement schedule prescribed by your eye care professional. Using lenses beyond their intended duration can increase the risk of eye infections and discomfort.
• Handling Tips – Always wash and dry your hands thoroughly before handling contact lenses to avoid transferring dirt and germs to your eyes.
• Avoid Water Exposure – Never rinse or store contact lenses in water (tap or sterile); water can harbor harmful bacteria that can cause severe eye infections.

Colored contact lenses come in two main types: those that subtly enhance your natural eye color and those that completely transform it. FreshLook Colors fall into the first category, offering a gentle enhancement, while Expressions Colors, FreshLook COLORBLENDS, and AIR OPTIX COLORS provide bold, eye-catching transformations.

If you’re new to colored contacts, this list can help guide your choices. Always consult with your eye care professional (ECP) before making a selection to ensure the lenses suit your eyes and prescription. And remember, only use FDA-approved colored contacts for safety and quality. All the options mentioned here are FDA-approved and available for purchase at Lens.com.

Summary Graphic: Top Colored Contacts & Care Tips for 2025